Principles of marketing / Philip Kotler, Gary Armstrong with Mark Oliver Opresnik.



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"Original edition, Principles of marketing, Global edition, 17th edition, 9781292220178 by Philip Kotler, Gary Armstrong with Mark Oliver Opresnik published by Pearson Education Limited, Copyright © 2018 Pearson Education Limited"--Title page verso. Includes bibliographical references and index.

Title
Principles of marketing / Philip Kotler, Gary Armstrong with Mark Oliver Opresnik.
Artist
Armstrong, Gary (Gary M.), author. http://id.loc.gov/authorities/names/n85313802. http://viaf.org/viaf/187144928958954440546.
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Language
Type
Book
Abstract
Year
2018
Original Publisher(s)
Digital Publisher(s)