Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.



Book

Information About

Includes bibliographical references (pages 213-234) and index.

Title
Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink.
Artist
Lasky-Fink, Jessica, author.
Subjects
Language
Type
Book
Abstract
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator.
Year
2023
Original Publisher(s)
Digital Publisher(s)