Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi, May O. Lwin, Wonsun Shin, Hyunjin Kang.



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Includes bibliographical references and index.

Title
Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi, May O. Lwin, Wonsun Shin, Hyunjin Kang.
Artist
Ling, Peter, author.
Subjects
Language
Type
Book
Abstract
Year
2019
Original Publisher(s)
Digital Publisher(s)