Asia-Pacific marketing cases : CIMS International Marketing Competition / editor, Tan Kok Heng, David Lee.



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"... compile leading case studies from the last 5 years of the International Marketing Competition which was held in Singapore"--Foreword. Includes bibliographical references.

Title
Asia-Pacific marketing cases : CIMS International Marketing Competition / editor, Tan Kok Heng, David Lee.
Artist
Tan, Kok Heng.
Subjects
Language
Type
Book
Abstract
Year
2009
Original Publisher(s)
Digital Publisher(s)