The franchise industry survey was jointly conducted by Singapore Trade Development Board (TDB), Singapore Productivity & Standards Board (PSB), and the Singapore International Franchise Association (SIFA). The objectives of this survey are twofold. First, it aims to gather valuable information that provides a measure to the performance of franchises operating in Singapore for the year 2000. The second objective is to identify potential areas of growth and improvements, new markets and business development opportunities in the franchise industry. As such, the survey serves to equip us with a better understanding of the franchise environment.