Marketing management : an Asian perspective / Philip Kotler ... [et al.]
Digitised Book 18.216.150.124 (0)
1994
Information About
This textbook on marketing concepts and tools provides useful insights about the intricacies surrounding marketing in Asia. The book shows how Asian marketers have begun to assimilate and integrate relevant concepts, tools, and practices from the West to enhance their marketing effectiveness.
Additional Details
- Subject
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- Marketing--Management
- Marketing--Asia--Management
- Publisher
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- Prentice Hall, 1994
- National Library Board Singapore, 1994
- Contributors
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- Kotler, Philip
- Ang, Swee Hoon
- Leong, Siew Meng
- Tan, Chin Tiong
- Digital Description
- application/pdf, ill. (some col.)
- Table of Contents
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- About the authors -- Preface -- pt. I Understanding marketing management -- pt.II Analyzing marketing opportunities -- pt.III Researching and selecting target markets -- pt.IV Developing marketing strategies -- pt.V Planning marketing programs -- pt.VI Organizing, implementing, and controlling marketing effort -- Name index -- Company/brand index -- Subject index.
- Copyright
- All Rights Reserved. National Library Board Singapore 2009.