This is the English translation of a Japanese book written by Konosuke Matsushita, founder of Matsushita Electric Industrial Company Ltd. It contains his management philosophy that focuses on people and human nature.
Ch. 1. Why a management philosophy? -- ch. 2. Management and the laws of nature -- ch. 3. The social role of management -- ch. 4. Management and man -- ch. 5. Natural management -- ch. 6. Profits and social responsibility -- ch. 7. Co-prosperity through co-existence -- ch. 8. The public is always right -- ch. 9. Success is a frame of mind -- ch. 10. Self-reliance is a must -- ch. 11. Planning for contingencies -- ch. 12. Temperate management -- ch. 13. Diversification or specialization -- ch. 14. Developing employees’ potential -- ch. 15. Consulting your subordinates -- ch. 16. Harmony over opposition -- ch. 17. Politics and management responsibilities -- ch. 18. Management in changing times -- ch. 19. The creative art of management -- ch. 20. The Sunao mind.
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All Rights Reserved. National Library Board Singapore 2009.