Marketing research for the global construction industry / Low Sui Pheng
Digitised Book 3.137.184.154 (0)
1993
Information About
From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decisionmaking in more than one country. In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlight movements in the global construction industry, a methodology for market research purposes is also presented.
Additional Details
- Creators
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- Low, Sui Pheng
- Subject
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- Construction industry--Marketing
- Construction industry--Communication systems
- Marketing research--Management
- Publisher
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- Singapore University Press, 1993
- National Library Board Singapore, 1993
- Digital Description
- application/pdf, ill.
- Table of Contents
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- ch. one. Marketing Information System (MKIS). 1.1 The need for an information system. 1.2 Contributions from marketing research... -- ch. two. MKIS for international construction. 2.1 MKIS in construction management. 2.2 Sources and types of data... -- ch. three. An analysis of the global construction industry. 3.1 The stages involved. 3.2 Analysis at global level... -- ch. four. Conclusion and limitations...
- Copyright
- All Rights Reserved. National Library Board Singapore 2009.