Between the lines : early print advertising in Singapore, 1830s-1960s
Electronic Book 3.14.136.92 (0)
2018
Information About
automobiles, entertainment, fashion, food, hospitality, household goods, medical and travel. Beyond offering a glimpse into the material world of a particular period, advertisements may also reveal certain cultural conditions of the day, such as racial prejudices and gender stereotypes"--Foreword.
Other issues in the series
Between the lines : early print advertising in Singapore, 1830s-1960s
"This volume presents nearly 400 advertisements – from the 1830s to 1960s– from the collection of the National Library, Singapore. They are selected from a variety of print materials, including newspapers, books, periodicals and ephemera. Written by our own librarians and curators, the eight chapters in this book provide an overview of print advertisements for a range of goods or services: automobiles, entertainment, fashion, food, hospitality, household goods, medical and travel. Beyond offering a glimpse into the material world of a particular period, advertisements may also reveal certain cultural conditions of the day, such as racial prejudices and gender stereotypes"--Foreword.
Additional Details
- Subject
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- Advertising--Singapore--History--19th century--Pictorial works
- Advertising--Singapore--History--20th century--Pictorial works
- Publisher
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- National Library Board Singapore, 2018
- National Library Board, Singapore, 2018
- Contributors
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- National Library Board Singapore
- Digital Description
- application/pdf, ill. (some col.)
- Table of Contents
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- Foreword – Introduction -- Wheels of change -- That’s entertainment -- Changing tastes -- A matter of style -- A warm welcome -- The modern Malayan home -- Treating a population -- Bon voyage –Endnotes -- Image sources – Bibliography -- About the authors.
- Copyright
- All rights reserved. National Library Board Singapore, 2018