Launched in 2001, the Born to Read, Read to Bond programme continued its efforts to inculcate the reading habit among youth as a form of family bonding. In FY 2004, NLB conducted five activities as part of the programme.
  Mr Chew Hock Yong, Guest-of-honour at the Born to Read fiesta presenting certificates to the creative writing competition winners.
1. Peek-a-Book pouches were distributed to parents of newborns at nine participating hospitals. The pouches contained booklists and reading tips for parents in four languages, as well as tips on parenting. A total of 27,522 pouches were distributed.
2. A membership drive was conducted, targeting newborns to three-year-olds. Parents were encouraged to register their children as library members. Upon registration and the borrowing of four books, each child received a reading bag with items from the reading ambassadors. A total of 22,517 new members were registered.
  The Born to Read fiesta bustled with activities which included animated storytelling sessions.
3. Two reading programmes – My Reading Cub and My Reading Bear – continued to be implemented to reach out to children aged zero to six and seven to 12 respectively. During the year, a total of 1,400 parents completed My Reading Cub, borrowing about 112,000 books for their children. My Reading Bear managed to reach out to 117 schools where almost 167,000 school children participated in the programme.
4. The Raise a Reader (RAR) workshops aim to teach parents how to create a supportive home reading environment for their children through meaningful play and other activities. A total of 13 workshops were held, attracting 325 participants. Six workshops were also conducted for the Association for Early Childhood Educators (Singapore).
  Parents participating enthusiastically at the Raise a Reader workshop.
5. Jointly organised by NLB and the Ministry of Community Development, Youth and Sports, the Born to Read fiesta was held from September 18 to 19 at the atrium@orchard. The Guest-of-honour for the event was Mr Chew Hock Yong, Deputy Secretary of the Ministry of Community Development, Youth and Sports. Programmes at the fiesta included story dramatisation, workshops, and parenting talks. Storytelling, balloon-sculpting and face-painting were other popular activities with the children. The event attracted about 3,000 visitors and generated some 650 loans, 13 new members and 120 enquiries.