FASHIONS FROM
YESTERYEAR
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Desker & Co.

The Straits Times, 5 August 1865
Singapore: Straits Times Press

Fresh meats were highly sought after in Singapore in the 1800s, as there was only the occasional shipment of fresh meat from overseas, which had to be sold and consumed quickly to avoid spoiling from the lack of re-frigeration.

Getz Bros & Co.

The Straits Times, 18 January 1930
Singapore: Straits Times Press

Before the advent of the modern supermarket, resident and business owners in Singapore sourced their provi-sions directly from importers such as Getz Bros. & Co.

William J. Bernard

The Straits Times, 20 September 1947
Singapore: Straits Times Press

The Fresh Food Refrigerating Co.

The Straits Times, 16 April 1930
Singapore: Straits Times Press

Cold Storage

The Straits Times Annual, 1970
Singapore: Straits Times Press

While Cold Storage may have had its origins as a busi-ness primarily catered towards Europeans living in Sin-gapore, it soon expanded its clientele to include the local audience. Even in the 1970s, supermarket shop-ping remained largely the province of the middle and upper classes, as illustrated in this ad that promises value for money when one shops at Cold Storage.